Corporate mentoring and coaching are clearly distinct from psychological counseling. They primarily target mentally stable individuals who may be going through a difficult phase in their lives. These are people who desire either professional or personal change, personal growth, and development.

In this context, clients are the best experts on their own personalities; they may only need some external insights and perspectives. Guidance promotes the exploration of alternative viewpoints and possibilities. The coach does not provide advice in the traditional sense but rather triggers insights. They assist in recognizing internal alarm signals and noticing them in a timely manner. Through targeted questioning, they provide support for self-help.